- your skin and purse will thank you for it.
Across the vast array of media platforms, we are bombarded by beauty product advertising daily. Each advert seeks to tell us about a product's value and persuade us that it is the next best thing for our well-being and self-image.
However, most of us struggle to make appropriate skincare purchases as we are overwhelmed by product choice and claims.
How many of us have a bathroom cabinet full of products that we've never used or stopped using because they didn't work for us? Perhaps you were seduced by the amazing claims or pretty packaging, or a friend recommended it. We've all been there, and when the shop assistant is friendly, it's easy to make a spur of the moment purchase.
Firstly, it's ok. You are not alone. And sometimes, the skincare products we buy in this way turn out to be just what we need. But quite often, we are not so lucky. Do you need the new product on the market, or do you need the right products for your skin?
A professional beauty therapist can help you choose the best skincare products for YOUR skin, products that will give you excellent results and save you money in the long run.
Let's look at why the beauty salon is the best place for skincare advice and to buy your beauty products.
Skin care isn't one size fits all.
It's important to remember that what works for someone else won't always work for you. Everyone has a different skin type and various allergies and sensitivities. And we also have individual concerns such as fine lines, scarring, hyperpigmentation, acne, etc.
In addition, many factors can affect your skin, including the weather, your lifestyle and diet, your health, the environment you live and work in, and hormonal changes. Therefore, it makes sense that your skincare regimen and product choice will be different from someone else's.
Do you know your skin type?
For example, do you have dry skin? Or is your skin a little dehydrated? Do you know the difference? Did you even know there was a difference? Dry skin is a skin type, and when your skin is dehydrated, this is a condition. Dry skin lacks oils, and dehydrated skin lacks water, requiring different treatment products?
Have I lost you? Don't worry. It's not as complicated as it sounds, but you will continue to buy products that never give you the results you deserve if you get this step wrong.
A salon skin consultation should be the first step when starting or changing beauty treatments or a skincare routine. Our beauty therapists are trained professionals who know and understand skin. They will ask you about your skin history, health, lifestyle, current skincare routine, and several other factors (including sun exposure and self-tanning) during a consultation. Combined with a visual assessment of your skin, they will work with you to develop an individualised skin care regimen or treatment plan.
It's an excellent opportunity to learn about your skin from an expert. And how to care for your skin at home and what treatments will help you on your skincare journey. Your therapist can also help you tweak your routine for each season and show you how to get the most from your beauty products.
Choosing the right product.
Firstly, we know how easy it is to buy the wrong beauty product on impulse. We don't judge you for that. However, we do want to help you make the best decision for your skin, especially as this is our area of expertise.
With a wide range of products available it is hard to know which ones to choose. How do you know if a product is a perfect solution for you?
As a consumer, you learn about products and services from various sources. It is easy to believe that a product must be popular and worth trying if you see it everywhere. But this can lead to an unhappy purchase and a cupboard full of the wrong products.
Have you considered that the big, global high street brands often pay for product placement? And just because they say it's good, it may not be a good product for your specific skin's needs because, as we noted above, you and your skin are unique! So, when you see those eye-catching displays, remember they are paid for by companies whose sole aim is to sell as much product to as many people as possible. They can't give individualised advice, and they won't be there when you have questions or concerns.
Professional skincare products can give you great results and save you money.
Buying skincare products is an investment in your skin, and we want you to make the right investment.
When you buy a professional product, you buy concentrated, high-quality ingredients. This means that it delivers results faster and lasts 2 or 3 times longer than an alternative high street product (a little bit goes a long way) - saving you money in the long run.
And you get the added value of professional advice from someone you can trust and know has your best interests at heart. Your skin and its health are our number one priority at Beauty Essence.
Should you stick with one skincare line, or is it ok to mix and match?
The main benefit of using a single brand is that their products, within a regimen, have been formulated to be used with one another. They've been developed for optimal results when working synergistically, ensuring the ingredients of one formula won't interfere with the effectiveness of another's.
When you mix and match products, it can be challenging to achieve the exact synergy as the products have not been developed to use together. Getting it right is not impossible but can take a lot of trial and error if you don't understand the ingredients in each product.
If beauty products were all labelled the same, mixing and matching would be easier, but unfortunately, they aren't. One brand may call a product anti-ageing, and another may call it rejuvenating, but what do they mean?
What matters here are the ingredients they contain and how to use them for the best results. An experienced beauty therapist can help you find the best combination for your skin. They'll also be able to advise when you would benefit from a single skincare line or when it's ok to mix it up a bit.
Once you've got the right products for your skin, we can show you how to use them for excellent results.
For example, when using professional products for the first time, one mistake is to use too much at once. Remember, a little goes a long way. So, using the right amount will ensure you're receiving the right level of the active ingredient, and the product will last you so much longer.
The products we sell in our Central London salon and online shop reflect on us and our business, so you can trust that we will find the best skincare regimen for you. Skin health is our passion, and we won't sell products that we don't believe in.
Let us help you take the guesswork out of skincare; get the results you want and save some money in the long run. And who knows, we may even be able to help you free up some space in your bathroom cabinet.
Director and founder of Beauty Essence
7 Well Court, EC4M9DN
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