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5 Reasons Why Your Google Reviews are Important to Us

Updated: Dec 7, 2021

We are so thankful for the fantastic feedback we receive from our clients! Completing a review is a great way to let us know about your experience with Beauty Essence. And here’s why your opinion is so important to us.

Before the invention of the internet, if we wanted to know about the quality of treatments and customer service offered at a beauty salon, we had to ask other people in person. We could spend days, weeks or even months asking friends, family or work colleagues whether they had knowledge or experience of a particular salon or treatment. In many cases, our research wouldn’t answer all of our questions. Often it would be fruitless, leaving us to take a leap of faith and book an appointment, hoping that our experience would be everything we wanted.

Thankfully, now at the press of a button, we have access to millions of online reviews for every imaginable product or service. Reviews that give us consumer insight from real people who have gone before us. Simply searching online for a beauty salon in London provides you with a selection of businesses in your chosen area along with enough information for a detailed pros and cons list and even pictures or videos shared by previous customers.

However, there are many different review platforms out there, and we are happy to receive reviews on any of them. So why are Google reviews so important to us?

Google is the most popular search engine globally, with over 80% of the search market share. Therefore, the majority of customers searching for beauty services are searching on Google. Consequently, most of our reviews need to be visible on Google, enabling potential clients to read about others' experiences to help them decide whether to book a treatment with us.

Here's why those Google reviews matter:

1. You can express your opinion

Your opinion is important to us. We are eager to hear your honest, positive and constructive thoughts and experiences on everything from our City of London salon to our customer service and treatments. We take the time to read all your comments and ideas and try our best to reply to everyone, but as we are a small team, this may not be immediate, so please bear with us. We never censor your reviews, and we appreciate the time you have taken to share your opinion.

2. Your reviews help others

You may love our treatments and know we have excellent customer service and friendly, knowledgeable therapists, but no one else does. You can help us get the message out. An honest, detailed review can help others make an informed decision as to whether they want to entrust their beauty treatment to us.

Believe it or not, nearly four in five (79%) people say they trust the reviews they read online as much as they trust their friends' opinions. Strangers will read what you have to say about our salon and act on your recommendations.

Your review could give a waxing virgin the courage to give waxing a whirl or help someone with sun-damaged skin book an IPL or Celluma Light Therapy consultation. You are the independent voice, and your shared experience matters.

3. Help us to provide an even better service

We want to give you, our clients, the best possible service — fantastic treatments, the best products and excellent customer service from our friendly, knowledgeable team. Your review gives us a lot of information, and it helps us see what our business is doing right and the areas on which we need to work. Therefore, reviews can inform positive changes to our business and allow praise where deserved.

All of which will improve our service to you in the future.

4. Google reviews are good for our business

Online competition is fierce, and it's getting more difficult for small, local businesses like ours to stand out in the crowded online marketplace.

But Google reviews are hugely beneficial for local businesses. They can help increase our search ranking, improving our online visibility and build a positive reputation online. So how exactly do Google reviews help our business?

Reviews increase SEO and help us rank highly in search results online.

SEO stands for Search Engine Optimisation. It is a set of rules for optimising a website to achieve higher rankings in search engine results. Among other things, SEO involves adding appropriate content and keywords to a website to describe the products and services we provide. Customer reviews will also describe our products and services, add to the search engine's information, and add SEO value to our business.

Search engines, like Google, love well-reviewed businesses because they want to provide the searcher (potential client or customer) with the very best results available. Thus, search engines look closely at the quantity and quality of our reviews to determine how our business is perceived and whether it is worth presenting to the searcher. When we have numerous reviews and a good overall rating, we appear higher in the local search results.

The benefit of this is obvious. We're more likely to be seen by potential customers looking for the products, treatments and services that we offer.

Reviews boost our credibility and build a positive reputation online.

We know that potential clients are looking at reviews and taking them seriously. Hence, they need to see our business and see what other people think of us.

In the mind of a potential client, a bank of honest, positive reviews makes our salon look like a credible option, a team of therapists in which they can put their faith. Thus, more good reviews equal more trust in us.

Reviews help us stand out from the crowd and boost our online reputation.

Suppose you were to search for a beauty salon near you. The results show two options that offer similar services. One has numerous detailed reviews that give you a real insight into previous clients' experiences, and the other has nothing. Which one would you be most likely to trust? Which would you think has a better reputation?

Reviews help new customers make a buying/booking decision.

Nearly nine out of ten (89%) consumers worldwide take the time to read reviews before buying products or booking services.

This statistic speaks for itself, and your reviews can provide all the information a potential client needs to make the right decision about future beauty treatment bookings.

5. Your reviews mean the world to our therapists

Last but by no means least, your positive reviews mean the world to our therapists. As you know, there is often very little time to chat after treatments, although you know we would love to grab a drink and spend more time with our wonderful clients. So, when we read one of your fantastic reviews, it makes our day, and we feel valued, cared about, and it gives us a warm, fuzzy glow inside.

And a 5* review, well suffice to say there might be a happy dance or two in the salon!

We have a favour to ask

If you've had treatments with us and you haven't yet had time to write us a review, we would appreciate your feedback. As you have already read, your opinion matters to us. It also matters to potential clients who are looking for beauty services in the City of London area.

The process is straightforward and will take 2 minutes.

Just click on the link below.

Depending on whether you are using a laptop, PC or mobile will determine what you see next:

- You may see a Google map with our Beauty Essence business information on the left. If so, click on the review stars to see where you can write a review.

- You may be asked to login into your Google account, and then you can complete your review straight away.

Thank you so much.

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