Simple, professional advice to help you protect your skin every day Daily sun protection is one of the most important steps in maintaining healthy, youthful-looking skin. Even in the UK, UV exposure can contribute to premature ageing, pigmentation and long-term skin damage. Choosing the right SPF doesn’t have to be complicated, so here’s how to find the best option for your skin. Why Daily SPF Matters UVA rays (responsible for ageing) are present all year round, even on cloud